福建国际传播中心助推2026福建省春节联欢晚会闪耀世界舞台 FJICC Brings the 2026 Fujian Spring Festival Gala to the Global Stage

The 2026 Fujian Spring Festival Gala, themed "Winds Across the Miles, Spring Light We Share," premiered globally on February 17 (the first day of the Chinese New Year) on Southeast TV and Fujian Straits Satellite TV. The 2026 Fujian Spring Festival Gala marked the first-ever coordinated linkage among Fujian, the Taiwan region and Malacca, establishing a cross-regional communication framework built around the themes of “origin, extension, and resonance.” The program offered a panoramic presentation of key highlights, including live coverage from the Malacca sub-venue, exhibitions of Fujian’s intangible cultural heritage, and standout performances by artists with Fujian roots. Together, these elements vividly underscored the shared cultural lineage between Fujian and Taiwan, as well as the achievements of civilizational exchange and mutual learning along the 21st-Century Maritime Silk Road.

以“同风万里共春光”为主题的2026福建省春节联欢晚会于2月17日（正月初一）在东南卫视、海峡卫视面向全球首播。2026福建省春节联欢晚会首次实现福建、台湾、马六甲分会场三地联动，创新构建“源流、延展、回响”的跨地域传播场景，内容全景呈现马来西亚分会场实况、福建非遗文化展演、闽籍艺人精彩演唱等核心看点，全方位彰显闽台同源文化底蕴与21世纪海上丝绸之路沿线的文明互鉴成果。

On its premiere day, Southeast TV and Fujian Straits Satellite TV jointly broadcast to 229 countries and regions worldwide, reaching an audience of over 1 billion people. The gala was simultaneously livestreamed on leading domestic and international new media platforms. “2026 Fujian Spring Festival Gala” ranked No. 3 on Bilibili’s overall chart, with more than 23.857 million livestream views, and its comment section became a vibrant online gathering space for overseas Chinese communities exchanging New Year greetings.

As of 12:00 on February 23, the gala had generated over 650 million total views across all platforms at home and abroad, including more than 24.5 million overseas views. It appeared 521 times on trending lists across major platforms such as Weibo, Douyin, Xiaohongshu (Red-Note), Kuaishou, and iQIYI. The main hashtag #2026FujianSpringFestivalGala# surpassed 250 million total views across the internet, with over 1 million interactions.

首播当天，东南卫视、海峡卫视双星覆盖全球229个国家和地区，影响全球超10亿人，境内外头部新媒体平台同步直播，“2026福建春节联欢晚会”登上B站总榜第3，直播点击量2385.7万+，直播评论区成为海外华人华侨拜年聚集地。截至2月23日12时，晚会境内外全网总传播量超6.5亿，海外传播总量超2450万，斩获微博、抖音、小红书、快手、爱奇艺等全网热搜榜单521个主话题＃2026福建春晚＃ 全网传播量超2.5亿，互动量超100万。

The Fujian International Communication Center (FJICC) deeply coordinated domestic and international resources to drive the 2026 Fujian Spring Festival Gala beyond traditional audiences and into global markets, achieving significant international reach and measurable communication impact.

福建国际传播中心深度统筹境内外优势资源，全力助推 2026福建省春节联欢晚会“破圈出海”，取得显著传播成效。

FJICC in collaboration with Southeast TV, jointly planned and produced a series of promotional videos. A dedicated reporting team was dispatched for on-site coverage, delivering behind-the-scenes rehearsal features, a documentary report from the sub-venue in Malacca, and a showcase of the Songjiang Battle Formation—an item of intangible cultural heritage—from Quanzhou. By offering exclusive perspectives and spotlighting distinctive cultural elements, these productions laid a solid content foundation for the gala's overseas promotion.

福建国际传播中心联合东南卫视策划推出重磅预热矩阵。通过记者团队实地跟拍，全方位呈现彩排探班的幕后精彩；同时聚焦马来西亚马六甲分会场的跨国温情与泉州宋江阵的非遗魅力，推出系列纪实视频。凭借独家视角深挖文化内核，为晚会 “破圈出海” 提供了强劲的内容支撑。

FJICC capitalized on its global network to invite Malaysian Ambassador to China Dato' Norman Muhamad to deliver an exclusive video message. He lauded the gala as a “cultural bridge” between China and Malaysia, a high-profile endorsement that substantially strengthened the event's international credibility and visibility.

福建国际传播中心还特邀马来西亚驻华大使诺曼・穆罕默德录制专属祝福视频。在视频中，大使特别肯定了晚会在马六甲设立海外分会场的创举，盛赞其为中马两国搭建了坚实的 “文化桥梁”。这一权威发声，有效夯实了本次春晚的国际公信力，显著扩大了活动的全球影响力。

118 videos and graphic posts were released across major overseas platforms via the FJICC's official social media accounts, “Hola Fujian” and “China Fujian.” FJICC also coordinated simultaneous broadcasts with a range of mainstream and emerging international media outlets, including Malaysia's state-owned digital broadcaster TV5 Malaysia, Mandarin TV in Europe, International Chinese Network Inc in the United States, Brazil's KWAI platform, and Chinese Headline New Media. Notably, an official “Fujian Spring Festival Gala” account was newly launched on Kwai in Brazil, opening a new communication channel into Latin America. At peak, a single livestream drew 134,000 concurrent viewers.

在“Hola Fujian”“中国福建” 等海外传播矩阵，福建国际传播中心累计发布视频、图文等各类内容 118 条次，并成功协调马来西亚国有广播无线数字电视台 Tv5、欧洲卫视、美国 ICN 国际卫视、巴西 Kwai 平台、华人头条等多家海外主流媒体及新媒体平台同步播出晚会内容。其间，在巴西 Kwai 平台全新开设 “福建省春节联欢晚会” 官方账号，进一步打通拉美地区传播渠道，实现该区域传播新突破，单场直播最高同时在线人数达 13.4 万。

The promotional campaign spanned global mainstream media and overseas Chinese communities alike. Preview reports and feature highlights were carried by major U.S. broadcasters including Fox Broadcasting Company, ABC, CBS, NBC, and ICN. In Southeast Asia, Chinese-language outlets such as Sin Chew Daily and Oriental Daily News, along with Singapore-based platform SgEye and Nanyang Toutiao, also featured pre-event coverage and program highlights，building a multi-tiered and comprehensive global communication framework.

本次福建省春节联欢晚会的海外宣传矩阵精准覆盖全球主流媒体与重点华文媒体。在美国，依托福克斯、美国广播公司 ABC、哥伦比亚广播公司 CBS、美国全国广播公司 NBC、美国 ICN 联播网等主流媒体平台，持续推送晚会预热报道与精彩亮点；在东南亚，联动星洲日报，东方日报、新加坡眼 SgEye、南洋头条等当地华文媒体，扩大区域传播声势。同时，联动中国日报及各省国际传播中心协同发力，广泛分发视频、图文等宣传素材，形成多点联动、全域覆盖的海外传播网络。

On X, selected posts of the 2026 Fujian Spring Festival Gala–related content received engagement and endorsements from institutions and prominent figures including the Chinese Consulate General in Strasbourg, Argentine Ambassador to China Marcelo Suárez Salvia, former UK Conservative MP Mark Logan, former Cultural Counselor at the Chinese Embassy in Pakistan Zhang Heqing, and China Cultural Center in Athens.

在 X 平台，2026 福建省春节联欢晚会相关核心内容获得中国驻斯特拉斯堡总领事馆、阿根廷驻华大使马致远、英国保守党前议员马克・楼更、前中国驻巴基斯坦大使馆文化参赞张和清，以及雅典中国文化中心等海外机构与人士的点赞互动。

The campaign has earned the 2026 Fujian Provincial Spring Festival Gala widespread international attention and recognition. Beyond boosting the gala's international profile, the campaign vividly projected Fujian's image as a demonstration zone for cross-Strait integrated development and a core area of the 21st-Century Maritime Silk Road — allowing Fujian's distinctive cultural heritage to shine on the global stage.

此次传播为 2026 福建省春节联欢晚会赢得了广泛的国际关注与认可。在提升晚会知名度的同时，更将福建两岸融合发展示范区的包容气质与21 世纪海上丝绸之路核心区的开放势能传递至全球，让闽派文化的独特魅力在国际语境下熠熠生辉。

The 2026 Fujian Spring Festival Gala, with culture as a bond, transcends geographical boundaries. From Fujian and the Taiwan region to Malacca, the 2026 Fujian Spring Festival Gala built a cultural bridge across the seas, creating a “grand cultural reunion” that spanned oceans. It not only brought overseas Chinese communities of Fujian ancestry closer together in shared sentiment, but also used the festive occasion as a platform to foster two-way cultural exchange and mutual appreciation between China and Malaysia.

2026年福建省春节联欢晚会以文化为纽带，跨越地域界限，从福建、台湾延伸至马六甲地区，成功搭建起一座跨海越洋的“文化桥梁”。这场盛会不仅让闽籍华侨华人的情感紧密交融，更以春节这一传统节庆为媒介，有力推动了中马文化之间的双向交流与互鉴，实现了文化的深度交融与共同欣赏。